Marketing Plan
How to create a marketing plan for a small business in Australia
Marketing Plan
- Develop a marketing plan that plugs into the business plan. In other words, ensure your marketing plan addresses how each of the features, policies, procedures and goals of the business will affect your customers and how/if these items will be communicated to the marketplace.
- Your marketing plan should cover topics such as customer service, marketing and sales training for staff, your website and search engine optimisation, social media marketing, email marketing, the launch of your business, ongoing events, community involvement, membership program (if any), introductory marketing campaigns such as newspaper advertising, direct marketing (letterbox drops), print collateral such as flyers, brochures, signs and menus, ongoing marketing campaigns such as local print advertising, internet advertising, telemarketing, networking etc.
- Like the Business Plan your Marketing Plan is not a static document and it should be open for feedback and suggestions. Share it with your managers, business partners and trusted marketing/design service providers.
- Schedule a monthly review of your Marketing Plan and save a new version of it each time. Feel free to change it and delete obsolete sections regularly. Analyse how the current implementation of the Marketing Plan is going. Involve others in this as much as you can because when it comes to design and marketing, two heads are better than one. It helps with the burden of decision-making, and brainstorming may produce ideas you would never have thought of yourself.
If you need assistance brainstorming, documenting, writing, editing or implementing a small business marketing plan, contact me today.
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