Public Relations
How well do you relate to the public? How well is your brand marketed and communicated to the public?
‘The public’ is often synonymous with a brand's customers, but not always.
PR or public relations is about how an individual or an organisation (a brand) is perceived by the public. It is primarily influenced by how it relates to the public, which includes any touchpoint with a customer, a potential customer or even someone completely outside the target market. People share ideas and opinions about brands all the time, so even when you may think it doesn't matter what a particular person or group feels about your brand, it may. Of course, it isn’t possible to please everyone, but public relations is about understanding how your brand is being received and doing everything in your power to create the right image.
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