Publicity
Publicity is about getting media coverage. Greenslade Creations can help you with media relations, gathering media data and building relationships on behalf of your brand with the media.
Publicity is one method relating to the public (PR). It is sought after because it is either free or low cost compared to advertising, yet it can be difficult to achieve. You need to know who makes up your target market and how influential your brand is before you can pinpoint the best publicity outlets. These outlets may include anything from local newspapers, group newsletters and niche-interest websites to major magazines, television programs and viral media campaigns such as the Best Job in the World video competition run by Tourism Queensland recently.
There's good and bad publicity and while some people would argue that bad publicity is better than no publicity, Greenslade Creations aims only for good publicity.
